Entry: aegis (n.)
In context: "...-aegis in the newly subsidized Year of the Whopper-..."
Definition: Originally: a protection or impregnable defence. Subsequently: the backing or support of a person or thing
Classical Mythol. A shield, piece of defensive armour, or garment carried or worn by Zeus (Jupiter) or Athene (Minerva); (also) a carved or painted representation of this.
Other: Not the most useful in context above, apologies, but the full sentence this comes from is...intimidating.
SNOOT score: 1
Source: Oxford English Dictionary