Entry: inculcate (v.)
In context: "'We inculcate that as a priority here,' deLint said, gesturing vaguely at the space around them, head bent to his charts."
Definition: trans. To endeavour to force (a thing) into or impress (it) on the mind of another by emphatic admonition, or by persistent repetition; to urge on the mind, esp. as a principle, an opinion, or a matter of belief; to teach forcibly. Const. upon, on; †formerly in, into, unto, to.
Other: I love this word.
Etymology: < Latin inculcāt-, participial stem of inculcāre to stamp in with the heel, tread in, cram in, press in, impress upon (the mind), < in- (in- prefix2) + calcāre to tread, < calc- , calx heel.
SNOOT score: 3
Source: Oxford English Dictionary