Entry: apothegm (n.)
In context: "They all just smiled coy smiles and said to Keep Coming, an apothegm Gately found just as trite as 'Easy Does It!' 'Live and Let Live!'"
Definition: A terse, pointed saying, embodying an important truth in few words; a pithy or sententious maxim.
SNOOT score: 2
Source: Oxford English Dictionary